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Week 4: Brand Name/Logo Ideas

India Jack The brand name was decided on as " Green Conscience " as well as the logo being or having to do with a brain/tree interchangeably. The logo would work well as a dial or meter for our own rating system as well. Done as a team Inspiration: Jamie Cai Inspiration: Idea 1: Idea 2: Xiaohong Zhang(Sally)

Week 4: Website Ideas

PriceMe: Product layout ideas FoodMe: Product layout ideas  Active Sustainability: Clean simple website layout    Sustainable Business Network: Clear and clean front page design Showing off the sustainability ratings we are paired with Signing up for an account CoGo: How businesses apply to be on our site SquareSpace: Bliss:   (https://www.bigcommerce.com/blog/best-ecommerce-website-design/#best-overall-ecommerce-website-design) Green Elephant : Eco Warehouse : Done Good India Jack

Week 4: Presentation Prep

Validation is everything. Everything should be validated. Your job is to  prove  that there is a problem/opportunity ,  show  how big that opportunity is,  identify and engage  with the people who want/need/demand something that addresses the problem/opportunity. Wherever possible we want you to show how you have tested and proven your strategies and are therefore 100% confident that you are correct.  There is no End.  You cannot "complete" this assignment. You can only ever get as far as possible. So don't be concerned with trying to get everything done. We would rather you thoroughly validated a problem and pivoted until you had a clear opportunity , than blitz through and design something that no one wants. Always be pitching. Never miss an opportunity to test your ideas on people . If you drop your elevator pitch on everyone you talk to, you're validating it by inviting their reaction. If they all go "Wow, that s...

Week 3: Survey Criteria and Sustainability Criteria

Zero Waste // Sustainably Sourced // Organic products // OR //  Committed to waste reduction Sell sustainably harvested products Use a sustainable water source Products are made without “regular use of synthetic pesticides or herbicides and genetic modification” Only use sustainable packaging Materials are harvested in ways “that don’t contribute to habitat loss, species extinction or resource degradation”.  Products are made within a cyclical system - all materials will return to the earth // Products can be returned to the company who then reuses the materials  Reduces waste to landfill and disposes of it thoughtfully Diverts recyclables from landfill  Composts organise waste Provides packaging that is reusable or recyclable Carbon Zero Certified  // OR // Carbon Conscious Has zero net carbon emissions and is certified Uses renewable energy Minimises manufacturing emissions...

Week 3: UN Sustainability Framework

When looking at sustainability ratings on products, quite a few questions come up that need to be answered before making judgements on what is 'good or bad', if it even is possible to make those statements at all. What does sustainability actually mean? What criteria are important to look at that play a role in a sustainable lifestyle? How can one differentiate between 'real' factors and made up (green washed) logos? When I asked google 'What does sustainability mean?' I received 377,000,000 answers in 0.61 seconds. That is impressive and one can assume from that, sustainability is a fairly important topic on the internet. (That being said, asking google 'Who is Kim Kardashian?' gets 251,000,000 responses in 0.72 seconds. So it's all relative.) What it amounts to though are a lot of different definitions from lots of different perspectives. Here are a few examples: From the Sustainability Survey it also became clear, that people assoc...

Week 3: Consumers NZ