Creative Futures; Sustainable Rating

LAUNDRY PRODUCTS CERTIFICATIONS **the below shown are registered certifications they have- please note the companies do disclose more if we are considering non certified labels  Click on the links for more info  All Ecostore Products E.g. “Ultra Sensitive Laundry Liquid”  http://www.ecostore.co.nz/ultra-sensitive-laundry-liquid-5l “ Our Auckland-based factory is the only manufacturer in Australasia with ISO9001 , ISO14001 , Enviromark Diamond and CarboNZero certifications. These certifications are your guarantee that our products are made with respect and care for our environment. We also hold a Kosher licence agreement for our dishwashing products, ensuring our ingredients don't contaminate Kosher-certified food and that we don't use ingredients from animal or dairy products. In addition, we are proudly Child Labour Free , with our manufacturing certified to carry the global Child Labor Free organisation's mark.” Earthwise E.g....

Jamie Cai Icons: Xiaohong Zhang (Sally)

Based on the survey results, the greatest opportunity for a target market can be identified by the following two user personas: User 1: Household income $100k+ Suburban Family with children Keeps up with new technologies Incorporates sustainable practices into everyday life Busy lifestyle Worries about future for their children --> This user would be an early adopter, who would be keen to use our platform to further their knowledge and then promote it to their friends and family. Xiaohong Zhang(Sally) - Design User 2: Early/mid 20s with moderate income Interested in sustainable practices, but worried about cost factor Doesn’t know where to start, faces overload of information Grew up with smartphones, excessive marketing and consumption, fast fashion Worries about their own future --> This user would be part of the early majority, "giving it a go" because others have talked about it/recommended it. If they find it useful, th...

The Sustainability Survey In  order to turn our idea into a successful, sustainable business, we have to see if there is a market for our "product". As much as a sustainable lifestyle these days should be considered a 'need', it is still treated as a 'want'. Therefore, we also have to look at it that way. So we created a survey to see if there are potential consumers out there who would use our website/app to make sustainable purchasing decisions. We used survey monkey, therefore had to limit the survey to 10 questions. The most important things to include were people's opinion on sustainability and lifestyle, how they make purchasing decisions for different categories, and if they would be interested in our app. We asked the following 10 questions: Responses: Q1 Most responses were based around "reduce, reuse, recycle", lasting products with low environmental impact, that are used over and over again, limit resource usage and no...

Parts we need to improve or define: Choose 1-2 types of products for an example What is the problem currently? What issues arise? Why are the current rating systems confusing? Spend time showing how confusing the current system is Then as contrast how simple we can make the process for users Say "If you use this...then" this good thing will happen Rather than explaining what will happen when you don't use it Choose one customer segment to focus on Users is probably the best option From 1-10 on the lacking knowledge to knowing everything and not needing the product, 6-8 is our best market. Is there more to the project than just a website/app? Our customers could become our business partners Think about the problems people might find with the project and answer them in the presentation Users don't like being lied to It might help to clear away all the 'fake' ratings Explain terminology that users might not understand Create some use...

India Jack Jamie Cai