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Important Resources and Shared Documents

Group Members: Jamie Cai, India Jack,  Annelies Kuypers, Konstanze Lehmann , Xiaohong Zhang (Sally) Google Slides (Week 10): https://docs.google.com/presentation/d/1703Vv22dv_DC3rlqEyU9rRlX3Ilq5kt73M7v0oZ9eRM/edit?usp=sharing Week 9 Website Prototype: https://invis.io/X5TUBKWADUT Google Slides (Week 8): https://docs.google.com/presentation/d/1QgeCXjmTd0TY3FahR7e3ys6CXIBqItr-xiYuBwZdjjM/edit?usp=sharing Google Slides (Week 6): https://docs.google.com/presentation/d/17b_OW0P1GCeAQ80AoVyTxsypEhENV4jcaRRZhqt4mdQ/edit?usp=sharing Google Slides (Week 4): https://docs.google.com/presentation/d/1PTyovx_3RZNuEEfwlY0zdWs4TuwAgOLykqaglkOwYMA/edit?usp=sharing Google Docs (Shared Info): https://docs.google.com/document/d/17C_fRtKkN2pmVtRxFpISkpUYiKv7brYJ-vbgZvB1WTc/edit?usp=sharing Download Point for Fonts (Raleway and Open Sans): https://fonts.google.com/specimen/Raleway?selection.family=Open+Sans:800|Raleway Google Docs (Content): htt...
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Week 10: Canvas

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Week 10: One-Pager

Green Conscience : Making sustainability certifications transparent and accessible for consumers With sustainability becoming a more pressing matter, consumers are asking for more transparency in respect to businesses environmental practises. Third party certifications navigate and filter these practices; however, simple information on what these certifications really mean and how they are applied is not easy to find.  Green Conscience will provide a non-biased independent platform that compiles information of all certifications in one easy-to-use place and sorts products accordingly. This will help consumers make better value-based purchasing decisions and allow businesses to promote their sustainable products and grow with the sustainable consumer. Certifications will be compared across the board based on the seventeen sustainability goals established by the United Nations General Assembly as a global measure to be achieved by 2030. Consumer NZ is a well-trusted popular...
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Week 9: Presentation Notes

Slide 1  Good afternoon. We are presenting to you, representatives of Consumer NZ, for a potential partnership… Slides 4 and 5  We have identified two target groups, one of which is represented by Rachel and the other by David. So Rachel says …  Slide 7 Based on our survey results, we have researched what is currently available to consumers. Some compare products without considering sustainability, some consider sustainability, without comparing products. We have identified a gap in the market that Green Conscience partnered with Consumer NZ will fill. …..  Slide 8 - Green Conscience… “...”  Slide 9  Through our platform, consumers will be able to make confident purchasing decisions based on sustainable criteria they value. The criteria that we identify are in line with the United Nations Sustainable Development goals, leading our consumer to a more informed and sustainable lifestyle. Slide 10  If we come back to ...
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Week 9: Matrix

Annelies + Team Xiaohong Zhang（Sally） - Visual Design
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Week 9: Updated Icons

Xiaohong Zhang（Sally） Jamie Cai
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Week 8: Practice Pitch Feedback

Scalability:  MVP = minimal viable product --> how many products need to be sold to make it viable? What is the proof for that? Risks for investors? Scaling to the lowest possible risk. How do we know that it would be successful? Add detailed cost sheet again Visual example(s) for marketing campaign What are we asking for from whom? --> Business Mentorship? --> Government department: Ministry of Business, Innovation and Employment --> Partnership with Consumer NZ (email Paul Smith) Who are we pitching ourselves as? What are we bringing to the project? What are our roles? - Konstanze - Annelies 
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Week 8: Website Update Version 2

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Week 8: Website Update

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Week 8: Pitchdeck

We’ve compiled a list of useful tips to help you build an effective pitch deck. KEEP IT SIMPLE - Max 5 bullet points each with a max of two lines - Less is more KEEP GRAPHS SIMPLE TOO - Stick to 1 or 2 graphs per slide - Focus on the trend - Only include data points, labels, words that are necessary A PICTURE IS A THOUSAND WORDS Icons and simple graphics will more clearly & memorably convey ideas THE RULE OF THREE People remember three pieces of information best. It’s an effective presentation technique to cement an idea or prove a concept in a memorable and digestible way BOLD/LARGE FONT KEY POINTS To clearly communicate succinct messages and data points amongst the detail PROVIDE A TIMELINE - Gives investors timing perspective & history - Milestones or a roadmap - Past...
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Week 8: Further Certification Research

Done by Annelies http://www.fairtrade.org.nz/What-is-Fairtrade/What-is-the-Fairtrade-Mark WHAT IS THE FAIRTRADE MARK? The Fairtrade Mark is the globally recognised label that adorns Fairtrade Certified products. The familiar blue and green logo symbolising a farmer in a field, known as the Fairtrade Mark, is a registered trademark owned by  Fairtrade International (also known as Fairtrade Labelling Organisations International or FLO). Every time you choose a product carrying the Fairtrade Mark you are making the choice to give a fair go to farmers, workers and their communities in some of the world's poorest countries. At Fairtrade we work in partnership with these farmers to provide fairer prices, better terms of trade and additional funds for business and community development such as education, healthcare and environmental sustainability . This leads to better working conditions and enhanced investment in quality. For a product to display the Fairtrade Mar...
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