Week 9: Presentation Notes

Slide 1 

• Good afternoon. We are presenting to you, representatives of Consumer NZ, for a potential partnership…

Slides 4 and 5 

• We have identified two target groups, one of which is represented by Rachel and the other by David. So Rachel says … 

Slide 7

• Based on our survey results, we have researched what is currently available to consumers. Some compare products without considering sustainability, some consider sustainability, without comparing products. We have identified a gap in the market that Green Conscience partnered with Consumer NZ will fill. ….. 

Slide 8 - Green Conscience… “...” 

Slide 9 

• Through our platform, consumers will be able to make confident purchasing decisions based on sustainable criteria they value. The criteria that we identify are in line with the United Nations Sustainable Development goals, leading our consumer to a more informed and sustainable lifestyle.

Slide 10 

• If we come back to Rachel, she has seen a Fair Trade label on her coffee and she isn’t sure what it means. On Green Conscience, she would type Fair trade into the certification search, and here it is. She can now see what values Fair Trade exactly stands for, read more information, and see how the certification is enforced. If she clicks on the Fair Trade logo, it will take her to the Fair Trade Foundation site. 
• Now if we think about David, Green Conscience has been recommended to him by a fellow parent, and he wants to work out what laundry liquid to buy. He sees a list of laundry liquids and various certifications, but he wants to see what values these certifications represent. He goes to filter them by value, and selects what is important to him. He selects carbon zero and cruelty free. He’s intrigued by renewable energy sources, but he isn’t exactly sure what it means. He can hover over any of the values to see what their definitions are. Once he has applied his filters, he can see which laundry liquid works best for him. Eco Store laundry liquid is top of the list. When he clicks on the liquid, he can go through to its website to purchase, and it’s as simple as that. 

Slide 11

• So why would you as Consumer NZ be interested in partnering with us? We would add a new perspective towards your goal of working for positive change. Not only are customers looking for quality and cost efficiency, they are now looking for sustainability. You have a customer base that trusts and values your platform, which  we have the capability to expand, based on the needs of the changing market.

Slide 12

• We have estimated our start up costs over six months, will be approximately 245000 dollars, which in investing in us, will allow us to establish a database of about 45000 products- that is roughly the amount of products a supermarket holds. Our running costs will be 38.2k per month, as reflected on the table to the right. Click through purchases will cover our running costs. 

Slide 13

• Once our platform is up and running, the database will be completed within 5 years. We are looking at adding an app, with customer accounts that allows personalisation of value preferences. In addition, we are looking at expanding from external certifications to include company own sustainability certifications.

Slide 14

• The team that will make this all happen are: India, Annelies, Jamie, Sally and myself, Konstanze.
• We are Green Conscience and we are looking forward to commencing our partnership with Consumer NZ towards a sustainable future for New Zealand. 

Thank you for your time.