Done as a team Originated by Albert S. Humphrey in the 1960s, the tool is as useful now as it was then. You can use it in two ways – as a simple icebreaker helping people get together to "kick off" strategy formulation, or in a more sophisticated way as a serious strategy tool. Strengths: What advantages does your organisation have? Covering a market which no one else has. Customer based design. What do you do better than anyone else? transparency of information and resources non-profit would allow an approach that cannot be interpreted as being biasd What unique or lowest-cost resources can you draw upon that others can't? What do people in your market see as your strengths? What factors mean that you "get the sale"? (Have people come back.) What is your organization's Unique Selling Proposition (USP)? Consider your strengths from both an internal perspective, and from the point of view of your customers and people in y...