In Week 3 class, we identified that we had hit a wall where the other sustainability rating systems out there pretty much covered everything we had wanted to create, especially an app called CoGo which was exactly what we had in mind.
But after a talk to the tutors, we realised this wasn't a wall but an opportunity, there was all these different systems but nowhere that made it easy to understand and compare them and the products they were on.
We then took to this quite well and formed an idea which focused around a website which laid out the differing sustainability ratings over a set of criteria that were easy for consumers to understand. The website also allowed for consumers to compare different products and companies with their assigned sustainability ratings to understand what the most sustainable purchase would be. A login and sustainability importance quiz would be added to allow for customised searches and results.
But after a talk to the tutors, we realised this wasn't a wall but an opportunity, there was all these different systems but nowhere that made it easy to understand and compare them and the products they were on.
We then took to this quite well and formed an idea which focused around a website which laid out the differing sustainability ratings over a set of criteria that were easy for consumers to understand. The website also allowed for consumers to compare different products and companies with their assigned sustainability ratings to understand what the most sustainable purchase would be. A login and sustainability importance quiz would be added to allow for customised searches and results.

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