Week 8: Pitchdeck

We’ve compiled a list of useful tips to help you build an effective pitch deck.

KEEP IT SIMPLE

- Max 5 bullet points each with a max of two lines

- Less is more

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KEEP GRAPHS SIMPLE TOO

- Stick to 1 or 2 graphs per slide

- Focus on the trend

- Only include data points, labels, words that are necessary

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A PICTURE IS A

THOUSAND WORDS

Icons and simple graphics will more clearly & memorably convey ideas

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THE RULE OF THREE

People remember three pieces of information best.

It’s an effective presentation technique to cement an idea or prove a concept in a memorable and digestible way

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BOLD/LARGE FONT KEY POINTS

To clearly communicate succinct messages and data points amongst the detail

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PROVIDE A TIMELINE

- Gives investors timing perspective & history

- Milestones or a roadmap

- Past wins and future goals

- Keep to key points only

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KNOW YOUR NUMBERS

You will likely be asked about key metrics - recurring revenue, acquisition, adoption, cost to acquire a customer, operating expenses, investment costs, pricing

Print a cheat sheet and bring it in for easy referral so you don’t get stuck. But the old adage Know Your Numbers is particularly true with investors. We’ve seen this go wrong too many times.

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PREPARE WELL FOR Q&A

Use our guide to prepare for common questions

Q&A GUIDE

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PLUS:

• Allow sufficient time to prepare your pitch deck. Your business operations are important, but you’ll only do this a limited number of times, and it’s crucial to the business to get this right

• Forward plan what KPI metrics will be required, allow for sufficient time to collect and collate the required data
• Get someone else to proof, you will become “too close” to the document
• Ensure print out version is okay
• Add page numbers