Week 6: User Personas

Based on the survey results, the greatest opportunity for a target market can be identified by the following two user personas:

User 1:

Household income $100k+

Suburban

Family with children

Keeps up with new technologies

Incorporates sustainable practices into everyday life

Busy lifestyle

Worries about future for their children

--> This user would be an early adopter, who would be keen to use our platform to further their knowledge and then promote it to their friends and family.

Xiaohong Zhang(Sally) - Design

User 2:

Early/mid 20s with moderate income

Interested in sustainable practices, but worried about cost factor

Doesn’t know where to start, faces overload of information

Grew up with smartphones, excessive marketing and consumption, fast fashion

Worries about their own future

--> This user would be part of the early majority, "giving it a go" because others have talked about it/recommended it. If they find it useful, they will continue using the platform.

Information by Konstanze

Xiaohong Zhang(Sally) - Design

Comments

Week 8: Practice Pitch Feedback

Scalability: MVP = minimal viable product --> how many products need to be sold to make it viable? What is the proof for that? Risks for investors? Scaling to the lowest possible risk. How do we know that it would be successful? Add detailed cost sheet again Visual example(s) for marketing campaign What are we asking for from whom? --> Business Mentorship? --> Government department: Ministry of Business, Innovation and Employment --> Partnership with Consumer NZ (email Paul Smith) Who are we pitching ourselves as? What are we bringing to the project? What are our roles? - Konstanze - Annelies

Week 6: Logo/Icon Designs

Jamie Cai Icons: Xiaohong Zhang (Sally)

Creative Futures; Sustainable Rating

Search This Blog