overall:
- liked that we have a "running" presentation, but too much text information on there as a pitch presentation
- but made it quite clear that the purpose of the course is to present a sustainable business plan and not a product, so she recommended to take the focus away from having a functional website, to creating a successful pitch
- look at pitchdeck.co.nz for examples and templates for successful pitches
- think about why companies get products certified? trust? transparency for consumers?
- think about what we want to achieve with our pitch? --> pitch aimed at potential investors to buy into the company (funding)
details:
unfair advantage:
- ours is actually considered a weakness --> looks like we didn't consider an outside target market
- should identify our market position: e.g. values based shopping; compiled information on certifications in one place
problem:
- needs to be shorter
existing alternatives:
- should only be one page
- one distinct bullet point per company
users:
- elaborate why they want to use the website
- how it responds to their identified needs
- why are they valid user profiles --> include quotes from survey
website:
- example pages must explain how it responds to the user need(s) --> one pager per user profile: one concentrating on explaining certifications (user 2) and one certifications on product choices (user 1)
- any page needs to answer a question; why is our website better than xyz?
- all design decisions must be justifiable
suggestions for website:
- categories: shop by certification
- in example only use official certifications
--> explain how massive the whole task would be, therefore start out with something 'simple' and recognisable --> avoid adding new logos (has been one of the critique points of cogo, as it adds an extra layer of information, that makes it more difficult to understand)
cost/funding:
- said the calculated costs were spot on for a tech start up
- funding: consider who could be partner?/ investors?
would a subscription align with consumer profile (consider that online shopping platforms
are free of charge?
linking companies who sell the products on our page of a percentage of the sales generated
via our website (kind of like wholesale works)
channels:
- elaborate on how marketing/ partnerships/ collaborations may look like
- add a "five-year-plan" to show how the business would be sustainable/develop further
(Konstanze Lehmann)
- liked that we have a "running" presentation, but too much text information on there as a pitch presentation
- but made it quite clear that the purpose of the course is to present a sustainable business plan and not a product, so she recommended to take the focus away from having a functional website, to creating a successful pitch
- look at pitchdeck.co.nz for examples and templates for successful pitches
- think about why companies get products certified? trust? transparency for consumers?
- think about what we want to achieve with our pitch? --> pitch aimed at potential investors to buy into the company (funding)
details:
unfair advantage:
- ours is actually considered a weakness --> looks like we didn't consider an outside target market
- should identify our market position: e.g. values based shopping; compiled information on certifications in one place
problem:
- needs to be shorter
existing alternatives:
- should only be one page
- one distinct bullet point per company
users:
- elaborate why they want to use the website
- how it responds to their identified needs
- why are they valid user profiles --> include quotes from survey
website:
- example pages must explain how it responds to the user need(s) --> one pager per user profile: one concentrating on explaining certifications (user 2) and one certifications on product choices (user 1)
- any page needs to answer a question; why is our website better than xyz?
- all design decisions must be justifiable
suggestions for website:
- categories: shop by certification
- in example only use official certifications
--> explain how massive the whole task would be, therefore start out with something 'simple' and recognisable --> avoid adding new logos (has been one of the critique points of cogo, as it adds an extra layer of information, that makes it more difficult to understand)
cost/funding:
- said the calculated costs were spot on for a tech start up
- funding: consider who could be partner?/ investors?
would a subscription align with consumer profile (consider that online shopping platforms
are free of charge?
linking companies who sell the products on our page of a percentage of the sales generated
via our website (kind of like wholesale works)
channels:
- elaborate on how marketing/ partnerships/ collaborations may look like
- add a "five-year-plan" to show how the business would be sustainable/develop further
(Konstanze Lehmann)
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